"6 Minutes to Save the World" Key Insights

The goal of this assignment was to make a new campaign for Tai Pei that focused on creative strategy. In order to get to a creative strategy, my team and I conducted heavy research on the target market, millennials aged 18-25. From using Statista, Simmons OneView, and Google, we gathered insights of how to reach millennials. Then, we composed our concept, “6 Minutes to Save the World” based off research.

 

I played a large role in researching and creating the psychographic profile of our target as well as looking at Tai Pei’s competition. I came up with the social media campaign #WhatCanYouDoIn6Minutes, on top of looking at and evaluating critical factors that would affect our campaign. In addition, I had the pleasure of coming up with the guerrilla marketing tactics, one of my favorite things in advertising.