"CheckIT Before You WreckIT" Key Insights

The assignment was to create a nonexistent product and campaign to advertise the product. In my group I was responsible for coming up with the product, the checkIT app. Then, we collaborated on how to advertise our new product to the world. Within the campaign I made mock-ups and helped create guerrilla marketing, but I mainly focused on the print ads, outdoor ads, and the social media element.